I noticed a real need for one site that focuses solely on frum fashion. There are lots of fashion sites and shops for that matter, but when one is looking to dress modestly, ie. frum, the shopping process can prove to be very difficult. I have searched and searched in an effort to try to find a decent looking fashionable frum outfit (because lets be honest, most are frumpy looking and ugly – I for one wouldn’t be caught dead in most of the outfits frummies wear) and there really is no need to dress like a frump just because you are frum! (no pun intended!)
I must give it to them, it’s really hard to find cool fashionable frum outfits, because the fashion industry doesn’t really cater to frummies, although I think there is a huge niche for this. But the way things currently stand, finding a cool fashionable frum outfit is like searching for a needle is a haystack. So I decided to dedicate a site devoted solely to sourcing frum clothes, making your shopping for frum outfits so much easier and faster. Not to mention, I only feature cool, beautiful, fashionable frum clothes here – so you will not end up looking like a frump.
So browse the site, and when you see something you like, simply click the link and you will be taken to the site where you can purchase the item. Please leave feedback if you have bought anything and let others know how you found what you bought! Enjoy!